ABOUT SNAPPY

Snappy is a leading and innovative international company founded in 2015 with a goal to create a new way to make marketing and business decisions in a more efficient and safer manner, by allowing companies to obtain market information directly from consumers in real time, globally and in different countries, and move towards a new, more agile and accurate market research model.

Our team

It has a team of experts in the field of market research and marketing with several years of experience in leading companies in the sector and is backed by investment funds with recognised international prestige.

Jordi Ferrer
Jordi Ferrer
Founder & Chairman
Founder and CEO of Conzoom and Magma Growth, former Managing Director of TNS Digital and board member of WPP and Kantar Digital. Economist, MBA from IESE and executive training at London Business School.
Borja Ormaechea
Borja Ormaechea
Founder & CEO
Previously, founder and Director of Amalgama Marketing, Marketing People and Cerka, Marketing Director and member of the steering committee of Groupe Seb Iberia. Degree in Business Administration and MBA from ESADE and University of New York.
Borja Gómez
Borja Gómez
CTO
Professional with experience in the fields of New Media, Technology and Marketing. An articulate communicator who can fluently speak the languages of both people and technology, with a strong passion in the applications of new media to marketing and advertising. Global EMBA by IESE, Borja has developed a long career as CTO.
Agustín Mercuri
Agustín Mercuri
Head Of Global Sales
17 years experience within the industry, with clients and projects spanning the globe. He’s lived in LATAM, APAC and the EU, and worked in different levels of the research supply chain: client, agency, online panels, data viz and data processing. Graduate in Business Administration and double Master in Marketing (Auckland, UAT) and Leadership (Barcelona, UB).
Toni Parada
Toni Parada
Head of Global Demad Generation
Passionate about marketing, technology and value creation. Experience launching international business across Europe and LATAM. Ability to motivate, manage and coach organizations from different countries to achieve business goals. Engineer in Computer Science graduate, with an Executive MBA at ESADE.
Mónica Corral
Mónica Corral
Research Director
14 years experience in the world of research, working previously for Metra Seis, Synovate and Ipsos. Her experience covers all types of methodologies, projects and sectors. Degree in Sociology.
Osiris Hernández
Osiris Hernández
Research Manager
8 years of experience in Market Research, with professional development in market research agency, bank and Telco. Degree in Marketing with specialization in marketing for companies.
Álvaro Hernández
Álvaro Hernández
Business Development Manager Spain
Director of business development with over 20 years experience in the financial sector (Banco Santander), advisor for R.A.C.E. Degree in Business Administration from UAM in Madrid and Corporate Leadership Program from IESE.
Maria Comadran
Maria Comadran
Research Manager
15 years experience in the world of Market Research previously working for companies such as Synovate, IPSOS and PRM. Degree in Business Administration and Management from the UB. Regular contributor.
Gema Serrano
Gema Serrano
Business Development Manager Spain
With a degree in Business Administration and specialised in market research and digital marketing, Gema has more than 8 years of work experience in team management, sales and business development at an international level. Before joining Snappy’s team she worked for several business schools like ESADE and founded her own event management company.
Isabel García
Isabel García
Business Development Manager México
Marketing graduate from La Salle (México) with previous experience in creating connections between companies and their target consumers, within the sectors of high-end retail and e-commerce. Works internationally between LATAM and Spain.
Aina Guil
Aina Guil
Lead Hunter
Political Science and Business administration graduate from the University of Barcelona, with experience as Lead Hunter and CRM Manager. Before joining Snappy she worked in the UK, within the tech start-up sector.
Cindy Salas
Cindy Salas
Business Development Manager Mexico
Business administration with specialisation in Marketing. University of Texas graduate, with 8 years of experience in Market Research in research agencies, with expertise in client relations and project management.
Isabel García
Patricia Salcedo
Marketing
Marketing graduate with a Master in Strategic Digital Marketing at Euncet Business School. Experience in Marketing and CRM and has worked in Human Resources, Tech, and at the biggest hotel group in Mexico.
José María Elías
José María Elías
Software Developer
Higher Engineer in Computer Science from the UAB, postgraduate studies at the UOC. Over 10 years experience in web development and SaaS applications. Prior to joining Snappy, he worked at Wolters Kluwer on the a3Equipo project.
David Bernal
David Bernal
Software Developer
Self-taught web app developer, specialised in Javascript. Has worked in a series of multinationals in different industry sectors, including pharma (Roche Diagnostics) or gastronomic (Telefónica I+D with Ferrán Adrià). Before Snappy, he worked with ASG developing cloud services.
Saúl Mases
Saúl Mases
Product Designer
More than 8 years of experience working as a Digital Designer: from building websites and creating branding elements for international clients, to developing digital products from the first stages to production. Responsibilities spanning the entire design process. More than 4 years of experience building SaaS products for the technologic sector.
Claudia Clarós
Claudia Clarós
CopyWriter
Philosophy and German graduate, with a Masters in Digital Curation, interested in all things related to information environments. Experience in journalism, marketing, education and translation. PhD student looking at the patterns of distortion of research information at UPF.
Desirée Fernández
Desirée Fernández
Accounting and office manager
Superior Technician in Administration and Finances and student of Business Administration, she is Head of our Administration Department. Desirée provides financial and accounting support in addition to performing administrative functions.
Ignasi Alonso
Ignasi Alonso
Research Manager
14 years of experience in Market Research, specialised Data Processing Manager at Block de Ideas (now BDI). Expert in quantitative projects. Degree in Business Administration and Market Research & Techniques.
Aleix Brias
Aleix Brias
Marketing Manager
Advertising and PR graduate (UB) with a Master in Communications and Marketing Management (UOC). Passionate about marketing and technology, with experience in multiple tech companies, including Selligent Marketing Cloud.
Georgina Santiago
Georgina Santiago
Digital Inside Sales Spain & Mexico
Degree in Political Science with a Master in Philosophy. 10 years of experience in strategic analysis of social and political communication, and an experienced Account Manager in the IT sector in multiple Latin American markets.
Verónica Blanco
Verónica Blanco
Graphic Designer
Passionate about creativity, digital communication and visual identities. Graduate in Graphic Design and currently studying a Master in Strategic and Creative Planification of Brands at Istituto Europeo di Design.
Miguel Jiménez
Business Development Manager Spain
17 years of experience in the market research industry, with IPSOS and Kantar TNS. He has worked for multiple clients in diverse sectors. Economics and Market Research graduate from Universidad Autónoma de Madrid.

Advisors

Efrain Ribeiro
Efrain Ribeiro
Sampling & Panel Advisor
One of the largest panel experts worldwide, with in-depth knowledge of the industry. Previously was Global Head of Access Panels of TNS, of IPSOS Access Panels (IIS), COO of Lightspeed (Kantar Access Panels) and CRO of Kantar.
Daniel Cuenca
Daniel Cuenca
IT Advisor
Founding partner of MULTIPLO and CTO in Medtep, with over 20 years experience in software development and web technologies. As project manager, he worked for Arbora Ausonia, EurekaKids, Doctors Without Borders, Nestlé, Roca, Telefónica.

The largest brands already trust Snappy with their research

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