What corporations can learn about innovation from startups

Our Founder & CEO, Jordi Ferrer, was invited to PepsiCo to give a talk on the reality of startups. With 17 years of experience in global management positions within large multinational corporations, and having founded his own startup in the field of Market Research, Jordi has the perspective and knowledge to be able to understand […]

What corporations can learn about innovation from startups

Our Founder & CEO, Jordi Ferrer, was invited to PepsiCo to give a talk on the reality of startups. With 17 years of experience in global management positions within large multinational corporations, and having founded his own startup in the field of Market Research, Jordi has the perspective and knowledge to be able to understand […]

What we learnt at #TFM18

This tail end of summer we mobilised some of our Spain and UK based teams to attend the Technology For Marketing trade show, even our founders, Jordi Ferrer and Borja Ormaechea, were present. The event was at the Olympia London between September 26 – 27. We had the chance to talk professionals from the highest […]

AD HOC: Why you need a little spontaneity

Understand how Ad Hoc research can and should be a part of your work, day by day. Research is historically divided between quantitative and qualitative methods and in market research specifically, we see a further division between syndicated (panel based studies) and ad-hoc studies. So far, ad-hoc studies are used under careful consideration, as market […]

Agile Marketing

Agile Marketing is a relatively new method within marketing which is inspired by the agility of the software development industry, and has grown exponentially in the last 10 years. As with software development, agile marketing is based in iterative processes, based on collaboration, auto-organisation, with the client as the main focus point guiding the work […]

The Challenge for Traditional Research

“The challenges of traditional research: new data, stakeholders and methods” by Jordi Ferrer, co-founder of Snappy Research, was voted as the best article of 2016 in “Research and Marketing”, in AEDEMO’s* Annual Gala, celebrated on the 30.03.2017. We reproduce the article here in full.   *AEDEMO (Asociación Española de Estudios de Mercado, Marketing y Opinión) […]

350 Target Profiles: endless new possibilities

Our Snappy Research platform allows you to communicate with people in real time, with more accuracy and variety. This unique online platform can set multiple predefined targets with accelerated response times and assistance from an in-house team of experts. It provides you with high quality results that enable you to respond to all your market […]