You should know about your CRM’s blind spots

Your CRM will help you understand your client. But Agile Market Research will help you understand the consumer, the market and your position in it. If you truly want to innovate, look beyond the Consumer Relationship Management horizon.   Companies always mine their data for insights. We piece together how well campaigns are received, what […]

3 Common mistakes that kill your insight and how to stop them

What’s the most misleading insight you’ve collected from your market research studies? There’s a long track record of marketers misinterpreting market research results and throwing themselves into a new product without looking back on the conclusions they reach. Honourable mentions of this brashness in action are the launches of Crystal Pepsi, “New” Coke, and Colgate’s […]