Agile Marketing

Agile Marketing is a relatively new method within marketing which is inspired by the agility of the software development industry, and has grown exponentially in the last 10 years. As with software development, agile marketing is based in iterative processes, based on collaboration, auto-organisation, with the client as the main focus point guiding the work […]

The Challenge for Traditional Research

“The challenges of traditional research: new data, stakeholders and methods” by Jordi Ferrer, co-founder of Snappy Research, was voted as the best article of 2016 in “Research and Marketing”, in AEDEMO’s* Annual Gala, celebrated on the 30.03.2017. We reproduce the article here in full.   *AEDEMO (Asociación Española de Estudios de Mercado, Marketing y Opinión) […]