Fast vs Agile
Are we missing out on the opportunity to innovate?
A few weeks ago, we spent a couple of days with a client collaborating on innovation workshops for their teams. As the days went by, workshop participants tested different ideas in real time; we helped them to propose new products that would be launched in the following year, and refine and test creative paths for a new advertising campaign. All this iteratively and in real-time. By the time the workshops were finished, they could go into the next planning phases straight away with the confidence that their action points had been validated by their consumers, a process that usually takes several weeks (if not months) was dramatically shortened to just days.This type of agile approach allowed them to create, adapt and dispatch with the certainty that they were responding to real customer needs on the basis of objective data. The advantages of this approach are clear: you respond to real needs and minimise needless efforts by adapting and responding to issues that come up as you go.